Paul Domenech is a real estate agent, Brazilian jiu-jitsu world champion, mixed martial arts fighter, and motivational speaker / inspirational coach. He’s used to pushing the limits and beating the odds. In four years, Paul has built a thriving real estate business with awards from ERA Real Estate International for top customer service in 2018.
Paul started out promoting clubs, owning bars, and becoming a world champion in mixed martial arts. However, during his fighting career, he saw how his good friend was mistreated by his real estate agent. This incident inspired him to get a real estate license so that he could ensure that others would never be taken advantage of in the same way.
Paul built his real estate business the same way: he treated his clients like people and not just sources of revenue. He served as their coach and motivator, was always in their corner and did whatever it took to see them win. The way he saw it, there was no losing. Even if Paul lost money, he saw it as a gain because he believes that people want to reciprocate when you give.
Paul accumulated expertise in a variety of areas, including title, lending, insurance, and real estate. In fact, he felt that he could not provide maximum value to his clients unless he was knowledgeable about all aspects of the business. That approach paid off: In his second year in business, Paul closed 76 deals. By his fourth year, he broke 100 deals. Last year Paul completed 136 transactions worth $62 million. Moreover, 97 per cent of those deals were repeating customers or referrals.
When it comes to your personal brand, you can’t just be one thing. You have to be everything that defines you — and that’s exactly what Paul did. He realized early on that his personal brand was wrapped up in many different areas such as motivational speaking, personal training and home remodeling. Paul was his authentic self in all of those areas, so he chose to market his upbeat, inspirational personality to his entire sphere with just his face and a simple tagline like, “Changing lives — you deserve better.”
Paul’s approach is to focus on unparalleled customer service, which he says anyone can emulate. And while that may not be the traditional way of marketing oneself as a real estate agent, the approach has nonetheless worked well for him.
With customer service in mind being second to none, our team at FairLead is dedicated to providing unparalleled customer service as we believe that your clients hire you, not your brokerage.Using a technology-forward approach, our agents can easily manage different areas of their business so they focus on what they do best: serving clients and generating leads. #ForwardwithFairLead
Leave a Reply