Although a website may feel like an outdated concept, it is still the first place people will look if they want to contact you since your website is often a hub for all information about your business and the services you offer.
When done well, your website can generate quality leads. It’s worth investing time and energy into developing your website so that people are encouraged to learn more about your services. On the other hand, if you don’t take the time to build a site that is engaging and informative, your business will lose potential customers before they even decide to reach out to you.
Anyone with the right tools can build a website, but building one that generates leads and fills up your sales funnel requires a different set of skills.
Here’s how you can make your website the first opportunity to make a good impression on potential customers.
1. Aesthetically pleasing design, clean layout.
The appearance of your website can be a major factor in gaining the trust of potential clients. If your site looks like it was made ten years ago, anyone who came across it will immediately click away. They’ll assume the content — including your services, products, and staff — is outdated and useless. But when your website has a sleek, intuitive outline with a beautiful design, viewers will be more likely to give you their business.
2. To reach the widest possible audience, your website must be accessible from any device.
Though we typically access the Internet via a computer, it is important to remember that many people rely on their phones and tablets when they have time to kill. By designing your website to be responsive, or “Mobile-Friendly,” you will allow more people to view your professional accolades, giving you more opportunities to generate leads.
3. Let your leads know where to reach you.
Your website should serve as your business’s comprehensive, one-stop shop for all information about you and your business. One way to do this is by placing contact information on every page of your website. Your phone number and email address should be visible on every page so that anyone interested can easily contact you.
You can even include “click to call” or “click to email” buttons for mobile users, which can be especially useful for people who want to get in touch with you quickly and easily.
4. Brewing a successful content strategy to ensure your website is SEO friendly.
SEO and analytics can be a bit confusing, but the best way to continue growing your organic search ranking is to create high-quality content that will attract viewers. The more often you do it, the better. You should be aiming for one original piece of content a week on your website for starters.
5. Property listings, photos, videos, and tours.
You can add a tab in your navigation bar with links to all of the properties you have sold, as well as some of your most successful listings. Embedding these listings makes it easier for anyone to see your professional experience.
The best way to catch a buyer’s attention is by showcasing your properties with beautiful, high-resolution photos. Sliders are an excellent way to grab the attention of visitors and showcase the type of properties you specialize in. You can also use lifestyle images in your slider to give buyers an idea of what it would be like to live in the area.
With all these points, you may be feeling overwhelmed by the amount of technology you need to implement in order to run your business. Our technology-forward approach and suite allow our FairLead agents to easily manage the digital marketing aspects of their business so they can focus on what they do best: serving clients, closing deals and generating leads.
Send us a message at info@fairleadrealty.com or visit our career page to learn more: https://fairleadrealty.com/careers.
We thrive when you thrive.
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