APRIL 10, 2023

How to Make Your Personal Brand Stick with Your Target Clients


In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent?

Becoming a BETTER Agent: Tips from High-Performing Agents

When working in high-end markets, real estate agents face intense competition, multi-million dollar transactions, and discerning clients who expect round-the-clock service. Therefore, health and self-care shouldnโ€™t just be priorities for buyers seeking wellness-enhancing homes but also for real estate professionals themselves.

Welcoming. Engaging. Inspiring. These are three words that come to mind when we think about Wailani Oโ€™Herlihy, Dan Ortega, and Carlos Pastrana. Here, the agents share their advice for other luxury agents or agents who are looking into diving into the luxury real estate game.

On Setting Yourself Up for a Successful Day…

Carlos Pastrana believes that a good nightโ€™s sleep is the foundation for success. He goes to bed before 10 p.m., wakes up at 5 a.m., and then starts his day.

Wailani Oโ€™Herlihy starts the day with a workout. Itโ€™s a great way to clear her mind and prepare herself for the day. Tai chi and qigong are her go-to’s because they help her stay centered and focused. She also set her exercise schedule on the calendar as an event, so her team knows not to disturb her when she’s on the clock. Dan Ortega recommends scheduling wellness activities so youโ€™re accountable to your team, clients, and yourself. Whether itโ€™s morning, afternoon or evening, Dan walks six to seven times a week and he plans his walk schedule so that he can manage his real estate career and responsibilities as well.

“Work hacks” to accomplish more without burning out?

Wailani mentioned that she uses a CRM every day to keep track of her contacts and follow up with them. She always encourages agents to embrace technology to make their lives easier. For Carlos, Recording thoughts and ideas have had a dramatic effect on one’s ability to grow a business. Agents have to stay focused and stay on top of their goals because thatโ€™s what gives us sustainable growth and longevity in this market.

On “life hacks” that can help you achieve balance and feel your best…

Real estate can be a fast-paced, demanding fieldโ€”and rest and renewal are key. Like a lot of people, finding the balance between eating regularly and fueling his body was a challenge for Dan when he used to run on empty, and then come home at the end of the day famished. Now he eats regularly and packs snacks to enjoy during the course of the day. While for Carlos, it comes down to practicing calendar zen where he reviews his to-do list for the week.

Sharing their tried-and-true wellness strategies

To conclude, There are a number of things you can do to relax, including meditating, exercising, and spending time with friends and family. Dan’s favorite way to unwind is to take a walk outside. He also enjoys getting massages from time to time.

Carlos recommends that you get plenty of sleep, especially if you want to see the benefits of your diet. In his experience, he noticed that alcohol tends to disrupt his sleep cycle and messes with his metabolism.

And for Wailani, she begins her days with meditation, followed by dancing hula at the beach. The Hawaiian music inspires her and sets a mood, while the choreography is great exercise and allows her to breathe deeply.

The bottom line is, to stay at the top of our game and make sure we’re able to provide excellent service to our clients, we all need to make time for self-care. Hands up if you agree! 

Markets will always shift, but the importance of maintaining your businessโ€™ greatest asset โ€“ you โ€“ will never waiver, which is why we prioritize empowering our FairLead agents with a zero commission split structure and the marketing technology they need to operate business flexibly their way. Send us a message at FairLead Realty or check out this link: https://fairleadrealty.com/join. We thrive when you thrive.


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