It’s a hot housing market out there, and the competition for leads is stiff. But TikTok for real estate agents will give you the edge over your competitors.
As a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to real estate, Facebook and Twitter are often your first stops when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online.
Five years and one billion active monthly users later, TikTok has shown that it’s much more than just a simple app—it’s become a place where people can express who they are, share what they dream, and reveal their aspirations for what their life could be. As a realtor, you might be surprised to learn that some agents have been able to attract vast numbers of potential buyers through TikTok.
Using TikTok to market your real estate business shows clients that you’re ahead of the competition. By creating lead-generating content and posting it on TikTok, you can use this app to help position yourself as the go-to real estate agent in your area.
Since real estate is a “universal topic” that everyone can relate to. Most people have questions about the market, and some may even be looking to buy or sell a home. A pretty picture of a house can be nice, but it will never tell the whole story. On TikTok, you can take the brand of your real estate business beyond the “beautiful image” archetype.
TikTok is an app that thrives on innovation and creativity. It is how TikTok encourages its users to play with its ever-evolving library of audio and effects and its editing capabilities that set it apart from other social media platforms. In order to build something “different” content creators had to constantly be pushing the boundaries, not just in their own content, but also in how creators can make the platform itself more enjoyable.
Here are our top tips on how you can get started:
- Planning ahead enables brands to make the most of every video, picture, audio, and trend. Make a conscious effort to go beyond just posting to post, and focus more on delivering relevant, value-based content.
- Post with the same care and attention to detail you give your brand identity and encourage engagement by asking questions, responding to comments, and liking posts.
- Not every video is going to go viral, but every video should carry the voice of your brand.
- When potential clients visit your TikTok profile, you want them to know right away who you are and how they can contact you. Optimizing your TikTok profile makes it easy for them to find this information.
- Track the metrics that matter for your brand so you can see how successful you’re being.
It’s understandable for real estate professionals like you to hesitate before joining the TikTok community because it’s new and rapidly changing. But as it evolves, you can cut through some of the clutter by sharing your knowledge and experience.
Are you ready to get started on your TikTok journey? Stay tuned for more of our updates to help you make sense of what’s happening in the market and speak about the topics that matter most to you.
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