Property videos are a powerful tool for both buyers and sellers. Immersive virtual tours can be recorded on a phone, and breathtaking aerial shots using a drone can provide an exciting new perspective on properties. These videos go beyond textual descriptions and static photos, providing a detailed and gratifying experience that truly showcases the essence of a property.
Given that advantage, still, many real estate professionals shy away from crafting video content for their business, but it’s essential to recognize that video remains the greatest advantage you can master for your business. Surprisingly, despite having the most powerful tool in your hands—the smartphone—many agents are not fully leveraging its potential.
Let’s change that and unlock the power of video for your success! Here are the top 3 fail-proof tips that can get you started on leveraging short-form videos for your real estate career.
Let your creativity shine and captivate your audience with engaging video content in your stories. Embrace the power of video in your stories! Once you feel at ease in front of the camera, it’s time to take the next step.
Stories remain a beloved feature on Facebook and Instagram, making your presence there crucial. Whether your video lasts 5 seconds or just under a minute, keep it effortless and enjoyable. Take your audience behind the scenes, share your favorite dining spots, or capture quick moments with your kids. Remember to keep it simple.
The beauty of stories is that they disappear after 24 hours, allowing you to be spontaneous without overthinking.
Don’t overthink it. Just go live! Your audience will appreciate your authenticity. If you’re ready to conquer your insecurities and fear of public speaking, then try live video streaming. It allows you to stay true to yourself while receiving immediate feedback from your audience.
PRO TIP: Make it a habit to go live once a week.
Leverage short-form video platforms. Don’t just rely on text-only social media posts to showcase your expertise. Take advantage of the power of short vertical videos by recording your first Reel, TikTok, or YouTube Short! These bite-sized videos are currently the most effective way to connect with people. In an unprecedented move, all major social media platforms are now prioritizing this type of content.
Remember: Going viral is not your ultimate goal. Focus on producing quality content that your local community will find valuable and share with others.
In summary, videos can showcase your credibility, expertise, and authenticity. Start using this medium to stay ahead of the competition and increase your online presence to stay ahead of your competition!
Stay tuned for our upcoming blog posts, where we’ll give you the latest market trends and insights to empower you in your real estate journey.
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