In today’s real estate market, agents who understand how to market their listings effectively are in demand. Agents who master this skill not only facilitate the sale of properties but also open up avenues for agents to expand their business.
In this article, Jimmy Mackin, the CEO and co-founder of Curaytor shares a blueprint for implementing a listing marketing strategy that maximizes its impact. According to Mackin, astute listing agents understand that a buyer represents a paycheck, while a listing serves as a valuable asset.
If executed correctly, a well-crafted marketing plan for a single listing can generate further opportunities on both sides of the transaction–resulting in a compounding effect on the agent’s business growth.
Before listing a property, it is crucial to ensure all necessary paperwork is organized and complete, including the correct listing agreement, required disclosures, affiliated company agreements, and any government-mandated informational brochures. Additionally, it can be helpful to provide boxes and packing materials to assist clients in decluttering their spaces.
Collaborate with your clients: Alternatively, engaging a staging consultant can help clients receive professional recommendations on decluttering and staging their property. Collaborating with clients to identify repairs and improvements they are willing to undertake before listing is essential, and it is important to verify that these tasks have been satisfactorily addressed and completed.
A clever “coming soon” campaign: Mackin proposes a fresh approach to promote your Coming Soon campaign. Rather than using “Coming Soon” terminology, he recommends reframing the timing aspect as “Exclusivity ends in 24 hours.” This innovative perspective instils a sense of urgency and exclusivity, enticing prospective buyers to act swiftly and secure the opportunity before it slips away.
Utilizing ads for listings: Mackin emphasizes the importance of viewing a listing as an asset rather than just a paycheck. Joe Herrera and Taylor Prince from the Joe Taylor Group in Las Vegas invest up to $1,000 in Facebook ads to market their listings effectively. These ads not only showcase the property but also serve as a means to promote their business and generate high-quality leads.
Why not create a blog post for your listing?: Mackin appreciates the opportunity presented by a Just Sold campaign, designed to showcase a real-life story of how an agent closed a deal. He suggests adopting a storytelling approach to captivate readers and potential clients. Rather than solely focusing on showcasing oneself, he encourages providing a behind-the-scenes account of the process undertaken to successfully close the sale. By sharing insights into overcoming obstacles, the perceived value of the agent is enhanced.
In conclusion, it is crucial to recognize that assets hold more significance than mere paychecks in the real estate industry. By fully leveraging the opportunities presented by your listings–by implementing the recommended processes discussed here–you can propel your business to new heights.
So embrace this power, nurture these assets, and watch your business flourish. Remember: Your listings are the building blocks of a thriving real estate career!
Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead
Leave a Reply