APRIL 10, 2023

How to Make Your Personal Brand Stick with Your Target Clients


In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent?

3 Luxury Staging Secrets Uncovered for a Premium Listing Price

As potential buyers are primarily interested in a home’s true potential rather than its interior aesthetics, it can be challenging for them to overlook clutter, outdated furniture, and personalized items such as family photographs belonging to the current owner. This applies not only when buyers visit the property in person but also when they browse online listings.

According to a survey conducted by the National Association of Realtors (NAR), many buyers’ agents believe that staging their home helps potential buyers better visualize their future home as an ideal place. In fact, 44 per cent of those surveyed stated that staging positively influenced their clients’ perception of the home’s value.

As a real estate agent, it’s crucial to consider the perspective of your target home buyers and aim to create initial impressions that foster a positive emotional connection to the space.

This is where luxury staging comes in. Did you know that high-end real estate staging is a crucial element in selling luxury properties?

Staging is an art form that transforms a space into an immersive experience, allowing potential buyers to envision a luxurious property’s full potential and allure. In the competitive world of luxury real estate, where opulence and elegance reign supreme, staging is an indispensable tool for creating an enchanting ambience that resonates with desirable buyers.

Here are some surefire tips to stage luxurious homes for maximum impact, attracting top prices quoted from Nichole and Samantha from Elite Home Staging in LA:

First, you need to understand your target demographic. By tailoring designs to resonate with target buyers, properties become more appealing and have a better chance of commanding top prices. 

White timeless linens: In luxury home staging, attention to detail is crucial, and Samantha from  Elite Home Staging, a renowned staging company in Los Angeles shared a valuable secret that brings elegance to every room. She explained they rely on white linens in bedding and towels to create a clean and fresh atmosphere for prospective buyers. White linens convey a feeling of luxury and sophistication while providing a blank canvas for buyers to imagine their style.

When designing a children’s room, Samantha recommends using subtle pops of color through pillows and artwork. This allows buyers to experience a touch of tasteful personality while still maintaining a neutral and adaptable ambiance. By utilizing the power of white linens and establishing a timeless atmosphere, you create an ideal environment for any child.Maximize your space or make the space look and feel bigger: Nicole emphasized the importance of selecting furniture thoughtfully to create an illusion of spaciousness. She explained that light colors and mirrors are our allies in making a room feel larger. By skillfully employing these techniques, even small rooms can be transformed into visually expansive areas that make a lasting impression on potential buyers. By applying these trade secrets to your own listings, you can unlock the full potential of each property and deliver remarkable outcomes for both your clients and your success!

Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead


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