It’s no secret that Instagram has become a popular tool for real estate agents. With its 10x higher engagement rate than Facebook and a more affluent demographic, it’s no wonder that top-producing agents are flocking to Instagram to promote their real estate businesses.
Prospecting is an essential part of any thriving business, requiring the willingness to forge new connections, build relationships, and leverage one’s network. However, how many individuals truly seize the potential offered by Instagram to prospect at a scalable level?
Instagram is a very dynamic and mobile-focused platform that requires some practice to master. However, don’t worry! At FairLead, we’re here to guide you in this area and help you reach your goals in 3 simple ways.
#1: You should always try to connect with people first, even if you know them. So before you engage with someone on Instagram, take the time to establish a connection first. You can do so by:
- Look at their feed and watch some of their stories
- Read their bio and browse through their highlights
- Identify common interests or points of connection
Once you discover something that resonates with you, seize the opportunity to engage with it! Remember, building a meaningful connection lays the foundation for fruitful interactions on Instagram.
#2: The BIG power of small talk. It is important to remember that the people you deal with daily are not just clients. They are individuals, with their needs, desires and personal interests. Small talk can create a deeper connection between you and your clients, ensuring that they feel seen and valued as individuals who have something important in common with you.
While some may dismiss small talk as inconsequential, it holds a significant value. Engaging in light-hearted conversations with potential clients can help to build rapport and establish trust.
#3: Now that you’ve established a connection, what’s next? Here’s when reconnection for conversion comes in. Shift your focus to conversations that show potential for progressing towards a meeting. This can take the form of a Zoom meeting, a phone call, or an in-person coffee date. The key lies in establishing a connection first and then utilizing that connection to facilitate the desired conversion,
For example:
- Inviting your prospect to a coffee shop opening
- When you contact a prospect again, having information about the person’s spouse, job or favorite sports team could give you an advantage over other realtors.
- We couldn’t stress this enough: Be involved in your community. Why not post something about joining an upcoming cleanup drive or run for a cause marathon?
By leveraging the social world, you can maintain ongoing contact with your target clients and continue nurturing the connections that last.
Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead
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