APRIL 10, 2023

How to Make Your Personal Brand Stick with Your Target Clients

In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent?

Unleashing the Power of Leverage in Your Real Estate Ventures

We’ve all been there: feeling stuck in the never-ending cycle of work, trying so hard to make every second count, but still wondering how some people just seem to get so much done in the same 24 hours we all have.

What’s their secret?

Is it possible for you to break free from this loop and reach new heights in productivity?

Believe it or not, you have the power to turn things around!

The key lies in understanding and embracing leverage in your personal and professional life. Leverage has a magical quality; it transforms your efforts from simple addition to exponential growth. But what does that mean for you and your journey to a more productive life? 

Think of leverage as your supportive partner, bridging the gap between those seemingly endless hours of hard work and the breakthroughs you’ve been longing for. Leverage lifts you up, propelling your team or organization to new levels of success that once felt out of reach. It acts as a shield, safeguarding against weaknesses and helping you cover the gaps with ease.

Here are 5 surefire ways to unleash the power of leverage in your real estate career:

1. Don’t be afraid to admit that you don’t know everything. It’s okay to ask for help–in fact, it’s a sign of intelligence. When you’re honest about your weaknesses, other people are more likely to trust you with their problems.

2. If you want to grow your business, it’s important to let go of the myths that keep you from doing so. These myths may sound familiar: 

  • “Sometimes, if you want a task done correctly, it’s best to handle it yourself.”
  • “Since the client specifically hired me, they prefer to communicate exclusively with me.”
  • “I feel the need to personally participate in every call, email, and showing.”

3. When you reach a point where you’re unable to handle additional business effectively, it’s time to bring in some leverage. However, concerns like the quality of the help, client satisfaction and financial feasibility can hinder your progress.

4. As business leaders, it’s important to recognize our weaknesses. Hire people who complement your skills and personality. For example: If you have a hard time delegating, hire someone more organized than you are.

5. Leadership starts with showing up to work on time, every day. If you want your team to do the same, you need to set an example by doing so yourself. It’s also important to remain humble in the face of adversity and failure.

As you set the big-picture goals, give your team the trust, latitude and confidence to define how they can best achieve those goals. Mistakes will be made, but with the right people, you will be astonished at how far you can take your business.

Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead

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