APRIL 10, 2023

How to Make Your Personal Brand Stick with Your Target Clients


In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent?

Discover and Conquer: 3 Tips for Navigating Threads Like a PRO

Threads, developed by social giant Meta, marks Instagram’s foray into the world of text-based conversations. Astoundingly, it garnered a staggering 100 million users within just five (5) days of its launch. Comparatively, the popular ChatGPT took more than two months to achieve a similar feat.

This unprecedented milestone has earned Threads the title of the fastest-growing online platform in history, and its growth shows no signs of slowing down.

Given its rapid popularity and increasing presence in personal and professional lives, we couldn’t help but explore how the real estate industry, especially real estate agents, can harness the potential of this trending platform to their advantage. 

With the arrival of Threads, the online community is facing yet another platform to explore. The standard advice is to “just go play around with it and have fun.” But, how does one really “play around”?

Fear not! Here’s an easy guide to confidently familiarizing yourself with any new app or platform. Mastering new technology doesn’t have to be overwhelming!

Let’s delve into the possibilities!

TIP #1: Make sure you are comfortable with how your data is handled before downloading the app.

Before diving in, take some time to Google the platform and see what others are saying about it, especially regarding privacy concerns. For instance, Threads is connected to an existing Instagram account, so deleting Threads also means permanently deleting the linked Instagram account. Be mindful of how data is shared on any platform, as all social media platforms collect and share data, but some may be more intrusive than others. 

Done? Done.

Let’s go!

After downloading and launching the app, a guided tour will assist you in creating your account and acquaint you with the app’s functionalities. The tour typically covers essential features like posting, following people, and accessing settings. Additionally, you have the option to import your friends and connections from other social media platforms or directly from your phone’s contacts. This seamless process ensures you can quickly get started and connect with your network on the new platform.

TIP #2: The key to becoming confident in using the platform is to spend more time with it. The more you explore and interact, the better you will understand its features, and the more confident you’ll feel using it. So, don’t hesitate to spend quality time scrolling and getting familiar with all it has to offer.

TIP #3: Engage! Engaging with others on social media will not only give you fun and entertainment, but it will also allow you to learn how the platform works and what other people are discussing. Twitter, Instagram, and other platforms use hashtags to group topics and conversations. Jump into conversations, explore hashtags, and make the most out of your social media experience!

Whether it’s a short-term trend or a part of our everyday lives, it’s worth taking a shot! Real estate agents like you have unique opportunities with Threads to revamp marketing plans and establish a strong online presence.

Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead


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