APRIL 10, 2023

How to Make Your Personal Brand Stick with Your Target Clients


In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent?

Summer Strategies: Mastering the 3 Key Real Estate Fundamentals

2023 has been a challenging year for many agents in the real estate industry. Sales volume has dramatically declined due to the scarcity of inventory and a slowdown in home-buying activity, making it tough to close deals. Some agents have already left the field, while others are holding on with optimism, hoping for a turnaround in the coming months.

During the summer, when people return to their communities and begin to engage in activities that are not affected by the pandemic, real estate activity in the area increases. This year, as the pandemic’s effects wane, there is an influx of new residents into the area who are eager to embrace a sense of normalcy. The booming summertime activities like youth sports and vacations fill in for lost summers during COVID years, creating an evolving market with new opportunities and trends.

Whether it’s a summer getaway or a vacation home for rental purposes, the demand for housing properties remains consistently high. This makes the real estate market an excellent sector to be a part of. The trends indicate a continuous upward trajectory, presenting promising opportunities for investors and homeowners alike.

In the world of business, the reality is that your efforts today yield results in the future. Your current work and actions typically bear fruit after 60-90 days, meaning the outcomes you see are a result of work done two to three months ago.

Here are some measures you can do to ensure a fruitful quarter ahead:

Build a solid database. Consistency and diligence are key to building a strong contact list. Whenever you encounter someone who could be a potential client or lead, add them to your database. Here’s how you can get started with building your database:

  • Develop a system to stay connected with them through emails, texts, occasional phone calls, or mailers.
  • Share updates about local events, changes in interest rates, or market conditions.
  • Sending thoughtful notes during holidays or birthdays is a nice touch. The focus should be on maintaining a light and friendly touch to keep you top of mind, rather than pushing a hard sell on them.

Taking advantage of open houses can be a game-changer for building your real estate business, especially if you’re a newer agent seeking more buyers. During the summer, you’ll find plenty of opportunities as many listing agents may hand off open houses to focus on other tasks. By managing open houses effectively, you can tap into one of the most potent ways to grow your client base and establish a strong presence in the market.

Prospecting remains an essential aspect of building a successful real estate business. The most successful agents have learned to leverage the time and energy they spend prospecting to secure deals. This practice is a hallmark of top performers in any field–the results speak for themselves: top-producing agents consistently secure deals through their prospecting efforts. Embracing this fundamental practice can lead to remarkable success in the real estate industry.

Most of all, a positive attitude and optimistic outlook are crucial to being a successful real estate agent. Your attitude can inspire your team, inspiring them to persevere and strive towards achieving their goals. By staying positive and uplifting morale, you create a supportive and dynamic environment that drives everyone forward towards success.

Stay tuned for our upcoming blog posts, where we’ll continue to deliver valuable content that will help you navigate the ever-changing real estate landscape with confidence. #ForwardwithFairLead


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