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How to Make Your Personal Brand Stick with Your Target Clients
In the real estate industry, it’s no surprise that you may switch companies a few times during your career. Here’s a fact: The industry average sees agents switching offices up to three times over a 10-year period. But what does this mean for your personal brand as an agent? It means that you should have…
Boost Your Sales with These 10 Tips for Writing CTAs That Convert
For real estate professionals, leading prospective buyers and sellers to take action can be difficult. An appropriate CTA (call-to-action) can retain the interest of your audience by guiding them to the information they need or the action they want to take. But what exactly is a CTA? To simplify, a call to action can encourage…
How to Use Color and Typography to Enhance Your Real Estate Branding and Marketing Strategy
When you see a red can of cola, what brand comes into your mind? How about a blue can of cola? Color choices can significantly impact the perception of a brand, and even influence personal energy levels. From logo design to attire for important business meetings, the strategic use of color plays a pivotal role…
AI-Driven Real Estate Marketing: How to Stay Ahead of the Game
The use of artificial intelligence is inevitable. It is already here and will be affecting everything from the way we conduct our daily lives to how we think about the world around us. As we are seeing a lot of content about AI lately, some of it praises the technology, while some other writings condemn…
Fun and Unique Client Appreciation Ideas to Take Your Business to the Next Level
Loyal clients should be treated as treasures, especially in the real estate industry where competition is fierce. You might think that you already have great relationships with your clients, but the process of customer relationship-building never really ends. You can’t underestimate the value of your relationships with customers so here are some fun and out-of-the-box…
Avoid These Website Mistakes if You Want Your Website to be Your Ultimate Marketing Power Tool
In this article, we’ll discuss some common mistakes made by real estate agents on their websites and provide tips for creating a website that will help you stand out in a competitive market. ❌ Your website has an outdated, cluttered look. There is no getting around the fact that clients are likely to visit a…
The Importance of Staying on Top of Your Client Communications this 2023
As a real estate professional, it is important to develop effective communication strategies with former and future clients. With the changing market and new technologies, real estate agents can better reach their goals. According to CallRail, 95% of real estate leaders wanted to improve their client communication tools and on average, businesses use 4 different…
The Only Thing You Shouldn’t Cut From Your Budget on Your Real Estate Career
In recent months, we’ve seen a marked rise in the number of real estate companies taking the axe to their workers, firing off big and flashy programs, and reshuffling their management teams. Real estate is a tough business. With so many players in the market, those who succeed are those who understand that it takes…
The Numbers You Need To Nurture Buyers And Sellers Through A Shift This 2023
In a shifting marketplace, it is crucial for consumers to understand that every headline is likely clickbait and not necessarily accurate. As a real estate professional working with people who are selling or purchasing a home, it is your job to provide context to these headlines so that your clients can make informed decisions. Although…
5 Surefire Ways to Prepare for the Unpredictable this Year
Hot real estate markets may seem like they’re moving at a rapid pace, but it’s important to remember that homes don’t sell themselves. In April 2021, homes had one or more offers pending after just one week on the market—but this isn’t sustainable. In 2010, homes were on the market for 140 days, on average.…