MOST RECENT
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The Best 2023 Metros for First-Time Homebuyers
The upswing in mortgage rates during the final two years of the decade has kept first-time homebuyers at bay. They are scared away by high housing costs, which have gotten worse since the pandemic. As long as you know where to look, it’s possible to become a first-time homebuyer in 2023. Zillow ranked U.S. metros…
Make Impactful Real Estate Referrals & Create A Sustained Income Stream
When your business comes to you via referral, you benefit in many ways. You don’t have to spend time or money compiling mailing lists, developing print and digital pieces, or covering mailing costs. You can focus on the client rather than marketing materials when you receive referral business. Additionally, clients referred to you by a…
Networking In Real Estate: The Business You Want and Need this 2023
Here’s one saying that is tried and true: “The most successful agents understand why networking is important.” Getting to know other professionals in your industry can open up tons of doors, so it’s important for beginners to make connections. Given that the real estate market is like a roller coaster where it never really stops,…
Start Your 2023 with a Vision Board. Here’s How.
Is there something really important that you wish to achieve this 2023? A tool for clear vision and visualization, a vision board is a way to remind yourself of who you want to be and remind yourself why. It creates a wonderful sense of anticipation in your life, knowing that something wonderful is ahead, so…
How To Avoid Getting Crushed In The 2023 Market
The real estate market changes fast. Very fast. Agents who lack the ability to adjust to a fast-changing environment will be left behind. In the new year and market cycle, many agents need to prepare for changes brought about by a decrease in home prices. According to NAR, the median experience of real estate agents…
Let’s TOK About Next Year’s Real Estate Lead Generation Star
It’s a hot housing market out there, and the competition for leads is stiff. But TikTok for real estate agents will give you the edge over your competitors. As a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to real estate, Facebook and Twitter are often your…
How Proptech Is Changing The Face Of Real Estate Marketing
Once upon a time, real estate listings were how you found out if a property was available for sale. Today, real estate listings are still the starting point for communicating about properties but there’s a lot more to them than just text describing location, terrain characteristics, and ways to view a property. New technologies are…
7 Marketing Strategies To Prepare Real Estate Agents For Success In 2023
The market has changed in recent months. Six months ago, the construction of single-family homes was still up 10% from the previous year. That was just before mortgage rates started to jump quickly. But with the economy uncertain, and interest rates doubling what they were just a few months ago, some homebuyers are less eager…
Inclusive Marketing: Inability to Reach 25% of Your Target Market is Costing You Millions
Did you know that the Centers for Disease Control estimates that 61 million adults in the United States have some kind of disability? That’s 1 out of every 4 people you’re potentially marketing your listing to. For real estate agents, serving the needs of clients with disabilities can prove a challenge. However, as an agent…
5 Mistakes That Are Ruining Your Social Media As An Agent—And How To Fix Them
It’s no secret that having a strong presence on social media is crucial for real estate agents these days. People begin their real estate journeys online — whether it’s looking for a new home or seeking an agent to assist them in either the buying or selling process. Your clients want more than someone with…