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What Top Real Estate Agents Are Doing To Finish Strong In 2022
The fourth quarter is the time when professionals separate from amateurs and take the lead. It is not the time to coast through to New Year’s Eve; this is when pros show up and do the work. If you are capable of more than you realize, then do not let excuses, holidays, or anything else…
Building Your OWN Brand While Joining a Brokerage Is Possible – Here’s How
Does it feel like you don’t own your brand as a real estate agent? Hands up if you agree. ✋ As you’ve realized, your current role leaves you with a lot of equity in your business but no equity in your brand. Personal branding is more than just a value proposition. It’s how you connect…
Becoming a BETTER Agent: Tips from High-Performing Agents
When working in high-end markets, real estate agents face intense competition, multi-million dollar transactions, and discerning clients who expect round-the-clock service. Therefore, health and self-care shouldn’t just be priorities for buyers seeking wellness-enhancing homes but also for real estate professionals themselves. Welcoming. Engaging. Inspiring. These are three words that come to mind when we think…
How To Build A Website That Generates Quality Leads
Although a website may feel like an outdated concept, it is still the first place people will look if they want to contact you since your website is often a hub for all information about your business and the services you offer. When done well, your website can generate quality leads. It’s worth investing time…
The Power of Unparalleled Customer Service: Take it from Paul Domenech
Paul Domenech is a real estate agent, Brazilian jiu-jitsu world champion, mixed martial arts fighter, and motivational speaker / inspirational coach. He’s used to pushing the limits and beating the odds. In four years, Paul has built a thriving real estate business with awards from ERA Real Estate International for top customer service in 2018.…
The Do’s and Don’ts on Getting Started with an Effective Real Estate Brand That Generates Leads
Did you know that it takes just ninety seconds for viewers to subconsciously draw their initial conclusions about a product or brand? The real estate industry is all about branding. A brand can be leveraged as a marketing strategy to generate leads, allowing realtors and brokerages to stand out from the competition. It includes a…
How Commission Lawsuits in Today’s Real Estate Industry Affect Agents and Brokers
The lawsuits filed by home sellers, known as Moehrl and Sitzer/Burnett, claim that the National Association of Realtors (NAR), major real estate franchisors like Realogy Corporation and Keller Williams Realty, RE/MAX, and HomeServices of America have conspired to keep the amount agents receive for selling homes high. The plaintiffs in these cases argue that these…
How To Present A Winning Listing Presentation
What happens when you list? You last. Let’s talk listings. Listing presentations are an agent’s opportunity to give potential clients a taste of what it would be like to work with them. In just a short amount of time, you should be able to explain your marketing techniques, why you’re the perfect agent for the…
How to Leverage Tech Without Sacrificing Client Experience in Your Real Estate Business
Technological advances are transforming the way real estate brokers and agents do business, not just internally with regard to operations, but also in their longer term investment strategies. In fact, real estate tech start-ups that are specifically addressing challenges in the real estate market are increasing in value and expanding at unheard-of rates. These start-up…
The Return of Contingencies and How to Take Advantage of Them
In a shifting real estate market, the re-emergence of contingent transactions and contingency clauses can indicate the balance of power among parties involved in a transaction. Real estate sales are up, but the notion that buying a home is one of the best ways to build wealth can be misleading. An analysis by the National…